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5 Demographic Points Well-Covered by New Payday Loan Companies

Payday loans are created for everybody. Since there are no strict measures when it comes to payday loan application, almost everybody can apply – as long as they are of legal age and has a valid source of income. New payday loan companies are now veering away from this ‘everybody’ mindset. Payday lenders understand the importance of targeting specific demographic groups within a specified time frame.

These five demographic points are usually included in the plans of most payday lenders:

Parents and Married Couples

According to many studies, parents and married couples are very likely to apply for a payday loan. This is because of their heavy responsibilities and tendencies of encountering financial situations every now and then. In turn, payday lenders are encouraging parents to apply for loans whenever they run into problems. Some lenders have even offered parent-centric loans to stimulate better market demand. Married couples have almost the same characteristics with parents, though they apply for payday loans under different reasons. For newlyweds, the main concern is to purchase furniture, appliances, and home renovation services. So, don’t be surprised if you encounter some lenders that are partnering with home development providers.

Struggling Employees

Employees are the drivers of global economy. They comprise a large percentage of the workforce, and the world will stop without them. If you’re going to analyze deeply, you’ll realize that all of us are employees. We are working for someone else – be it a boss, an organization, or a contractor. Employees are good demographic points because they tend to experience financial troubles more often. It could be that employees are also parents, or they need quick cash to survive until the next payday. In fact, the borrowing habits of employees empowered payday loans (that’s why they called ‘payday’). Employee-centric payday loans don’t have much difference from the cash advance programs of the past, though some lenders have made adjustments. Employee payday loans probably have a smaller interest rate stretched over a manageable repayment period. Lenders can also work hand in hand with employers to increase awareness for employees.

Freelancers on A Budget

The global freelancing community is starting to gain important traction this 2017. In fact, thousands of people are now resorting to freelancing because of the awaiting opportunities in the market. Freelancers are like hunters – they’re actively chasing big game, occasionally hitting and, oftentimes, failing. New payday lenders have understood the need for freelancer-specific loans, though only few of them are following suit. Perhaps freelancing still needs to be recognized as a tangible income source in the payday lending arena. Another angle is the way people are tagging themselves as ‘freelancers’ even though they don’t have any jobs or income sources. This is why some lenders will look for additional income proofs whenever they encounter freelancers applying for payday loans. Nevertheless, we’re going to see lots of payday loans geared towards freelancers on a budget this year.

Startup Entrepreneurs

Being an entrepreneur today is no longer a side path – it’s necessary for the betterment of your life someday. Once you have a winning idea and transformed it into a plan, you can focus on acquiring capital. If your startup business is not that big, you can settle for a payday loan. Payday lenders can release your money in just minutes. They won’t care about your credit rating or the nature of your business (somehow). What they want to know is if you’re capable of repaying the loan within the agreed time frame. Once you got your payday loan, your business operation can be ignited and you’ll start raking profits in no time. Just remember to allot some of those profits towards your loan repayment. An unpaid payday loan can bring too much stress.

Investors

You may think that big-time investors are going after large, bank-issued loans. Well, you’re right. A stock investor, for example, needs big loans if he wants to participate in a growing market. The same can be said for antique collectors and coin enthusiasts. However, we can’t deny the fact that investors also start small. In this sense, small-time investors can use payday loans to fund their investments. Whether they make a killing or not, investors can see potential attention from new payday lending companies.

Once you understand all of these demographic points, you’ll know how lenders are adjusting their operations strategically. At one point, they may pursue better marketing efforts while compromising other areas. Despite this, it’s still important to find a lender that attains a great form of balance among all of these demographic areas.